8 director Eddy Bell directs new online comedy campaign for Nando’s via Banjo, Sydney
8 director Eddy Bell has directed an online comedy campaign for Nando’s out of Banjo, Sydney.
The Nando’s ‘Cribs’ campaign gave Bell the opportunity to craft two eccentric, off the wall characters, Miriam and James.
Says Bell: “In a lot of ways I was just the surrogate for Dan and Raj’s love children. The characters were there on the page, I just shook ’em up and turkey basted them.”
Bell recently took out the Cannes Young Director Award for Best Short Film, Asia Pacific.
Says Katie Millington, managing director/executive producer: “Bell is on fire. Watching stars like Eddy on the rise is undoubtedly the most rewarding part of my job. He’s got all the makings of a great director. He’s immensely gifted and a joy to have around. If you’ve never been on set with Eddy Bell, do it.”
The Nando’s campaign went live this week.
For all Australian production inquiries contact kim@8com.com.au. For NZ production inquiries contact katie@8com.com.au.
Project Name: Cribs
Client: Nando’s
Agency: Banjo, Sydney
Creative Director: Georgia Arnott
Creatives: Dan O’Bey & Raj Rabindranath
Agency Producer: Stephanie Cameron
Account Manager: Tom Mort
Account Director: Amy Bennett
Production company: 8
Director: Eddy Bell
Production Company Producer: Lib Kelly
Executive Producer: Kim Kirby
DOP: Jason White
Editor: Ben Zemanek, Looper
Post Production: White Chocolate
16 Comments
very very funny! laughed the whole way through
Holy sh*t.
I like that.
I wish ate chicken.
Junk food for the eyes.
that is really awesome. Nice work guys.
No no no no NO!
These suck.
I get the online part but I’m missing the ‘comedy’ and ‘campaign’ bits.
These are terrible. Why are these here? Trashy retail rubbish.
Five stars to the director… Nicely shot.
Zero stars to the talent… Crap acting.
Two stars to the writers… Just OK.
Funny stuff.
@ Margaret Pomeranz, the director is actually responsible for the casting and talent direction. The DP is generally responsible for the photography. Apart from that these are just awful.
So this is what Nando’s think their customers are like. I always though they were meant to be cool and edgy.
A-grade acting might have saved the script.
(And fuck, an idea wouldn’t hurt either).
Bad. Really bad.
FFS, these are worse than daytime South African television.
I have no idea at all why a food brand would want to use wide angle close ups of a woman with wonky, yellow teeth, ham acting to sell their product. Totally beyond me.
Funny sh!t right there