Bestads Six of the Best reviewed by Henry Medina, CD and co-founder, DDB Bolivia

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Foto_Henry_Lentes (1).jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Henry Medina, co-founder and creative director, DDB Bolivia.

Winner: Rekorderlig Cider: Silver Skaters. In TV I’m going to have to go for this one because the freshness of the absurd captivated me from the beginning. There are endless possibilities in this kind of storytelling and that’s the key to create disruptive advertising. The bearded skaters and the weirdo singer are both tremendous hooks that keep your attention till the end of the ad. READ MORE…