Bestads Six of the Best reviewed by Ãlvaro Rodrigues, executive CD, Africa, Brazil

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Alvaro_Rodrigues_Africa.jpgEach week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Álvaro Rodrigues, executive creative director, Africa, Rio de Janeiro, Brazil.

It was hard to choose a winner in TV. I have picked the most simple and smart idea. Just the way I like it. So my winner in TV was “Harvey Nichols, Shoplifters“. The idea is enough powerful to capture my interest as a viewer till the end of the ad. “Nike, Short Guy” is my runner-up. What to say about it? I loved the craft in edition. Yes, Nike did it again. READ MORE…