Dentsu Aegis Network rebrands to Dentsu Mitchell; headed by Stewart and Roeling

Dentsu Aegis Network has today announced the rebrand of Mitchells to Dentsu Mitchell, bringing together two of Asia Pacific’s most iconic media brands and launching the Dentsu Media brand in Australia.

In Australia, Dentsu Mitchell will be led by chief executive officer, Kenny Stewart (left) and managing director, Adrian Roeling (right).

The rebrand takes effect immediately in Australia and will involve Mitchells’ four offices in Melbourne, Canberra, Sydney and Perth. Dentsu Mitchell will number over 110 staff nationally. Globally, Dentsu Media operates in 15 markets with 24 offices across Asia, Russia, Northern America and now Australia.

With the launch of Dentsu Mitchell, clients will benefit from the leading strategic and technological approach that Dentsu offers its clients in the region as well as increased opportunities to extend their marketing reach out into the Asia Pacific region. Existing clients of Dentsu Media will have an enhanced ability to provide clients with regional strategy from Australia.

Says Luke Littlefield, CEO, Dentsu Aegis Network ANZ:”Mitchells’ strong brand heritage and significant success in this market is the perfect platform from which to launch the Dentsu Media brand in Australia and we are very much looking forward to continuing to grow the business under the Dentsu Mitchell name and to bring the benefits of this connection to our clients. The launch of Dentsu Mitchell in Australia is a great evolution of the Mitchells brand and for the Dentsu Aegis Network more broadly as we continue to align our operations and focus on the establishment and growth of prominent global brands.”

Says Hiroaki Charlie Sano, executive officer of Dentsu Inc. and CEO of Dentsu Media and Dentsu branded agencies within Dentsu Aegis Network: “The rebrand of Mitchell & Partners to Dentsu Mitchell Media marks the further growth of Dentsu Media in Asia Pacific. Bringing together one of the top media brands in Australia and Japan’s leading media brand is an exciting development. I look forward to working closely with Kenny and his team to build the brand in Australia and continue to do great work.”

Says Stewart: “We believe that the coming together of the most powerful media brands from Japan and Australia to form Dentsu Mitchell is a very exciting prospect for the Dentsu Aegis Network and its clients in Australia. It evolves and establishes an innovative agency entity that is respected for its clout, reputation for client tenure and its understanding of Australian consumers. It will leverage the considerable technology, innovation, global partnership resources and the regional client relationships of Dentsu here in Australia. Dentsu Mitchell will be innovating how brands connect with Australia.”

Mitchells’ existing teams in Melbourne, Sydney, Canberra and Perth will remain in their current office locations.