Earth Choice unveils ‘The Earth Choice Project’ to keep Aussie homes clean via Noisy Beast

On Sunday, household cleaning brand Earth Choice is launching The Earth Choice Project, a national campaign across TV, online, out of home and social media via Noisy Beast.

The Earth Choice Project calls on Australians to exchange their harsh chemical cleaning products for healthy, environmentally responsible Earth Choice to help keep their homes clean and healthy.

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It launched in the Victorian tidy town of Beechworth. Award-winning director, Tony Rogers from Guilty, shot a series of commercials featuring real Beechworth residents exchanging and using Earth Choice products.

Says Maree Gauci, general manager, Natures Organics: “When Noisy Beast came to us with the idea of a project that was all about helping Australians get rid of the nasty chemicals in their homes, we knew we were on to a winner.”

The Earth Choice Project is the result of a 6 month collaboration between Earth Choice, Sustainability Victoria, Keep Australia Beautiful and the people of Beechworth; all facilitated by creative and media agency, Noisy Beast.

Says Christine Isaac, CD, Noisy Beast: “It’s a genuinely great brand with a great story to tell. The Earth Choice Project idea is much more than a campaign, it’s a movement to effect change. People have a choice. We hope Australians will get behind it and think about what they are using in their homes.”

Says Gauci: “There is a real difference between our plant-based products and the big brands. The Earth Choice Project does a great job of telling that story.”

Earth Choice has a long environmental history and make their products using plant-based materials with absolutely no phosphates, chlorine, bleach or other harmful chemicals.

The Earth Choice project will run from July 26th until the end of the year, with more to come.

Agency: Noisy Beast Melbourne

Brand Manager: Jake Gauci