EnergyAustralia encourages consumers to ‘make a wise call’ in a campaign via Leo Burnett Sydney

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EnergyAustralia - Leo Burnett - Owls.jpgEnergyAustralia is launching a new advertising campaign via Leo Burnett Sydney which encourages consumers to ‘make a wise call’ and choose EnergyAustralia as their energy provider.

 

The campaign highlights the knowledge and expertise EnergyAustralia staff draw upon every day to match customers with tailored energy plans and products spanning electricity, gas, heating, cooling, hot water installations and emergency repairs.

EnergyAustralia - Leo Burnett - PR print 2.jpgSays Michelle Monaghan, general manager, sales and marketing at EnergyAustralia: “The energy industry is complex and it’s often difficult for customers to navigate a way through to get the products and services they need. So, we wanted to create a campaign based on the idea that, with one ‘wise call’, customers could have their energy needs met simply, fairly and effectively every time. No fuss.

 

“It was important too that the campaign be fun and memorable, so we’ve used the perfect metaphor for wise – owls. Our employees have developed skills and experience across a range of different fields, which is reflected in the various owls supporting customers to make confident energy decisions.”

 

Says Scott Huebscher, creative director at Leo EnergyAustralia - Leo Burnett - PR print.jpgBurnett: “It took several long months to train the owls to talk, but it was worth it. I call the big one Bitey.”

 

The campaign launched on June 14 in TV and rolls out across press, digital and OOH.

PRODUCT    Brand Refresh

CAMPAIGN    A Wise Call

CLIENT    EnergyAustralia

DIRECTOR OF RETAIL    ADRIAN MERRICK

GENERAL MANAGER RETAIL STRATEGY & ENERGY SERVICES    MICHELLE MONAGHAN

SENIOR MARKETING MANAGER    JODIE ROCHETICH

SENIOR MARKETING MANAGER    AYSHA CINCOTTA

AGENCY    LEO BURNETT

CHIEF CREATIVE OFFICER    ANDY DILALLO

EXECUTIVE CREATIVE DIRECTORS    GRANT McALOON & VINCE LAGANA

CREATIVE DIRECTOR / WRITER    SCOTT HUEBSCHER

SENIOR ART DIRECTOR    NILS EBERHARDT

SENIOR PRODUCER    RACHEL DEVINE

GROUP BUSINESS DIRECTOR    LIBBY WESTON-WEBB

BUSINESS MANAGER    RACHEL DOUGAN

PLANNING DIRECTOR    THOMAS MILES

DIRECTOR    ULF JOHANSSON

DOP    ANDRZEJ SEKULA

PRODUCTION PRODUCER    PHILIPPA SMITH

PRODUCTION COMPANY    SMITH & JONES

GRADE    BEN EAGLETON

EDITOR    STUART MORLEY

POST HOUSE    AltVFX SYDNEY

POST PRODUCER    DAWN WALKER

VFX SUPERVISOR    JAY HAWKINS

FLAME ARTIST    HEATHER GALVIN

LEAD COMPOSITOR    MURRAY SMALLWOOD

GC ARTIST    WILL PRESTON

PHOTOGRAPHER    DAVID STEWART

AGENT    SIOBHAN SQUIRE

PRODUCTION COMPANY PRODUCER    STEPH CLAIR

AGENCY EXECUTIVE PRODUCER    ADRIAN JUNG

POST PRODUCTION    ELECTRIC ART