Fairfax promotes Drive.com.au with brand new campaign with Blake Garvey via WiTH Collective
Fairfax has today unveiled a new marketing campaign to promote the launch of Drive.com.au, featuring TV personality Blake Garvey.
The through the line campaign developed by digital agency WiTH Collective, highlights the tough decisions Garvey has had to make, and how the new Drive.com.au is helping to guide him through the process of choosing the right car, first time.
The campaign is being promoted across the Fairfax Media network including print, digital and social media, Garvey’s personal social feeds, and through a broader relaunch PR campaign in partnership with Dig&Fish.
Says Garvey: “It’s been a lot of fun developing this campaign with the Drive.com.au team and their agency partners. When I was first approached about the concept, I instantly saw the good-natured humour in it, and was keen to be a part of the campaign.
“I’m actually in the market for a new car, so the revamped Drive.com.au has been invaluable when researching which make and model to choose. There’s so much choice out there these days, it can be overwhelming. It’s great to have car selection tools and the advice of the Drive.com.au editorial team on the new site to help me make the right decision.”
The redeveloped Drive.com.au is centred entirely on Drive’s core strength, the highest quality and most trusted source of independent automotive news and reviews, to help consumers make the right decision when purchasing a car.
The new site features several firsts, including;
● The ‘What car should I buy?’ tool for car buyers that enables consumers to narrow down their car choices based on factors including performance, safety, running costs and handling, which are judged by Drive’s panel of experts. Consumers can also ask the experts direct questions about what car they should buy based on their individual needs. It is the only site that combines this tool with the ability to seek advice from experts.
● Car Showrooms with listings of full manufacturer vehicle ranges.
● Car Specifications and reviews with full vehicle feature breakdowns and a unique 10 tiered rating system developed by Drive’s editorial team creating the most credible and well-rounded source of information for buyers.
● Engaging new video content via Drive TV.
10 Comments
Jesus. This feels like it was made for the Gruen Transfer.
Actually that’s pretty alright. Ballsy choice of frontman that links to the idea. Never heard of with collection but this ain’t that bad.
Amusing. Good to see a big beast like Fairfax taking some risks with its creative. Shows With has a bit more range than you might expect too.
That voice. There’s a man Australia loves to hate so that should pick up plenty of PR which is no bad thing for Fairfax as the underdog in this category.
Not very good.
ok idea. shame his acting is so bad, he ruined the ad.
Forkin shite marn!
Oh my god that is so bad.
Blakes questionable acting aside, this is actually pretty clever.
Take a guy who was the most hated man in Australia last year for fucking up a big decision, make him the face of an idea about getting a big decision right. It’s the new world of what will get people talking and sharing, and this will.
Blakes questionable acting aside, this is actually pretty clever.
Take a guy who was the most hated man in Australia last year for fucking up a big decision, make him the face of an idea about getting a big decision right. It’s the new world of what will get people talking and sharing, and this will.