Heinz shows its versatility in new campaign for Heinz Beanz Creationz product via Channel T
Heinz has launched its new ‘Best Beanz on the Block’ campaign via Channel T, to launch its new Heinz Beanz Creationz product.
The campaign aims to show that beans can play a greater role in Australian meals.
Says Sandra Arango, marketing director at Heinz: “With new Heinz Beanz Creationz we wanted to demonstrate there was a role for beans beyond just ‘beans on toast’. And with Best Beanz on the Block we’re able to link great taste, with bean versatility.”
Says Peter Cerny, creative director at Channel T: “Australian tastes have evolved. More than ever people are actively seeking new taste experiences – the foodtruck, the hole in the wall, the buzzing new place around the corner. With Best Beanz on the Block we wanted to show that you can enjoy these great authentic tastes, right at home.”
The campaign will begin to rollout across digital, social and in-store over the coming months.
Says Cerny: “What also excites me about this campaign is the channel specific content. We’ve got some great contextual display ads and short stop motion video in social to demonstrate just how easy it is to include Heinz Beanz Creationz in a range of delicious meals.”
Channel T with offices in Melbourne and Sydney, won the Heinz account back in November.
6 Comments
Looks like beans with waaaay too much ham to me.
Is it just me or is that guitar jingle thing at the end exceptionally cringeworthy?
Horrific
Like how it plays to the idea of “grown up” beans. Nice insight. I guess that’s why the jingle’s there at the end too.
Hey Kid, if you have to point out the insight it’s not a great one. The ad is cute but they wasted an opportunity to get under the skin of those who grew up on Heinz and connected with something more meaningful than a wannabe masterchef.
I didn’t have to point it out, Mr Adult. Was just saying that I liked it.