Mercedez-Benz Adelaide picks South Australian agency Welbourn O’Brien as its creative partner

Former Kingdom co-founder and principal Josh Welbourn (left) and former Kingdom creative director Troy O’Brien (right) have resurfaced to open ‘Adelaide’s biggest and most connected small agency’. After a competitive pitch process throughout May, Welbourn O’Brien (WO) is pleased to add Mercedes-Benz Adelaide to its client list.

Says David Upton, general manager, Mercedes-Benz Adelaide: “We are excited to be working with Welbourn O’Brien and look forward to commencing a mutually rewarding relationship, as their team develops a fresh and exciting direction for our brand.”

Welbourn O’Brien has formed strategic alliances with prominent partners, resulting in a collaborative approach that benefits clients. So whilst still an independent entity, “we connect with partners whom enable us to be flexible and responsive, at the same time as offering services previously only available within larger established agencies,” says Welbourn.

Says O’Brien: “Whilst we are not the largest agency in Adelaide, this doesn’t change our ability to produce great work for our clients. Welbourn O’Brien is built upon a principle of collaboration, resulting in fantastic relationships with the best partners who can work within our team when appropriate.”

Ikon Adelaide were the media agency to partner with Welbourn O’Brien and they are extremely excited to be able to bring a new level of accountability, innovation and ideation to the South Australian account.

Existing WO clients include Adelaide Airport, Rundle Place, The RetPro Group, Caudo Vineyards and Peter W Beck.