Miami Ad School announces top strategists to teach its new Social Media Boot Camp in Sydney

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SM Teachers2.jpgMiami Ad School has signed up a team of leading social media strategists and creatives who will each conduct intensive training sessions on the ten top aspects of social media.

The Social Media Boot Camp will be held in Sydney from 5 October to 11 December 2015.

The school is offering 10 places. Tuition costs are $5,500 incl. GST.

Click here for more details.

  • Candice Juniper, SM director, M&C Saatchi: The Social Media Marketing Plan
  • Nathan Guerra, Google evangelist, Google and Ben Hourahine, director, Splashsuits: Social Strategy: strategies that work
  • Amaury Treguer, senior strategist, We are Social: Listen, Analyze & Strategize
  • Jerker Fagerstrom, executive creative director, DT: Decode a Social Campaign
  • Brie Stewart, head of social, Ogilvy & Mather: Fuelling Social Engagement through paid
  • Media
  • Toby Clark, social planner, Clemenger BBDO: Socialising the Brand Experience
  • Kim Bartkowski, digital creative director, Cummins & Partners: Social Publishing at Scale
  • Maria Casas, SM director, Saatchi & Saatchi and Gavin Carver, creative strategist, Facebook: Design a Social Campaign   
  • Ben Shipley, director, Colloquial: Understanding Influence
  • Aaron Mitchie, chief innovation officer, Zenith Optimedia: The Future of the Media Landscape

Each weekend a social media strategist takes the students through their topic in a three-day, hands-on session. During the week students learn essential skills such as idea generation and presentation by JWT creative director Will Edwards, and develop and present weekly campaigns under the guidance of M&C Satchi social media director Candice Juniper.  At the end of the course, students graduate with a professional portfolio of social media campaigns.

Says Toby Clark, social planner at Clemenger BBDO and social media manager of the year (CommsCouncil 2014): “It takes creativity to concept an idea that people want to share in social, but it takes strategy to make sure it’s doing something for the business. Social is no longer a bit of fun on the side, it’s now as responsible for solving real business problems as any other channel. That’s why it’s so refreshing to see – and indeed important – that Miami Ad School is offering a Boot Camp dedicated to social media.

“The graduates will be making themselves some of the most employable in Australia if they can build social media into a brief and idea, not just bolt it on.”