Miami Ad School students Samantha Cable and Santiago Lastra launch ‘Beerstorming’ website

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Screen Shot 2015-07-15 at 7.29.34 am.jpgTwo Miami Ad School students have created a movement called Beerstorming. A website capturing the happy hour moments of ‘genius’ experienced at the bar.

Samantha Cable from Miami Ad School Sydney has had eight articles published by Campaign Brief during her time in San Francisco.

Now she and her art director, Santiago Lastra (Miami base school), are hitting up New York agencies for their final quarter and bringing some Aussie pride to the big apple. As part of an internship submission for their final quarter, the team have created a website that lists 100s of deep thoughts experienced when drinking beer www.thebeerstorming.com.

The Beerstorming are truths on tap. Once scribbled down on a bar napkin, the deep truths are uploaded to their website. The Beerstorming is an open space for individuals to kick-start the creative process by finding a truth matching their brief. The truth can turn into an insight, an insight into idea, and an idea into a campaign.

Miami Ad School is a global network with 14 locations, offering advertising courses in art direction, copywriting, strategy and social media.

Art Director, Santiago Lastra

Miami Ad School (Miami Base School)

Copywriter, Samantha Cable

Miami Ad School (Sydney Base School)

The Beerstorming