Haven Licensing and Mr. Men & Little Miss launches Mr. Models website via The Reactor

Independent Melbourne agency The Reactor is helping Haven Licensing return Roger Hargreaves’ beloved Mr Men and Little Miss characters to the hearts and minds of marketers with the launch of a new campaign, Mr. Models.

Targeting the marketing and advertising industry, Mr. Models highlights that we shouldn’t differentiate a licensed character with celebrities, sports stars, models or paid actors and that a licensed character can be a powerful face of an advertising or marketing campaign.

The concept treats each character just like a traditional modeling agency would. Giving each Mr and Little Miss a chance to strut their stuff, describe their personality traits and even offer up suggestions on what kind of products they would be best placed to represent.

Says Nick Brown, creative director, The Reactor: “The Mr Men characters already have so much personality and uniqueness. So this campaign wasn’t so much about adding a layer of interest to get attention, but to give these beloved characters a place where they can just be themselves. Creating a modeling agency for them felt like a great fit.”

The campaign has launched online and in marketing trade magazines with a call to action inviting people who are interested in more information to request a set of comp cards, just like a traditional modeling agency would.

For more information, or to order your own set of comp cards, visit mr-models.com. 

Agency: The Reactor

Client: Haven Licensing / Mr. Men & Little Miss 

Production: The Reactor

Creative Director(s): Nick Brown

Art Director(s): Nicole Soccio/Nick Brown/Sam McCarron 

Copywriter(s): Chris Taylor/Angus 

Smallwood/Phil Childs 

Lead Developer(s): Zach Rabe

Digital Producer(s): Chris Talbot

Imagery & Retouching: Sanrio