OMD promotes head of screen trading Melissa Hey to the role of national head of training

July 28 2015, 12:50 pm | BY Kim Shaw | No Comments

Mel Hey.jpgOMD has announced the promotion of Melissa Hey to the position of national head of trading for OMD Australia, in a move that demonstrates the company’s commitment to remain at the forefront of this field of expertise within the industry.

Strengthening OMD’s position as the largest, and highest billing media agency in Australia (Recma, June 2015), Hey (pictured) , previously head of screen trading at OMD; will provide comprehensive leadership across best-in-market investment strategy and value management for OMD clients.

Says Peter Horgan, CEO, OMD: “Mel is a formidable asset to have leading Australia’s largest team of media investment experts. At OMD we commit to providing our clients with the very best trading and investment technology, processes, and people. Mel is a proven negotiator, with strong media relationships, and is highly regarded across the industry.”

Says Hey: “This is the perfect time to be leading the trading team for OMD as the media landscape rapidly evolves across all technologies and platforms.  OMD have placed an unparalleled focus on client-satisfaction and close, collaborative media partner relationships. I’m excited to be part of the OMG team, working with Tony to develop our trading vision.”

Hey will report into Horgan from a brand perspective, and Omnicom Media Group Australia chief investment officer, Tony Harradine, for OMG deal management.  Hey joins the OMD national executive team effective immediately.