Perth agency SHEDcsc shares a little love with WA with the launch of newly designed 'love mark'

LOVE WA HERO Hi Res.jpgPerth agency SHEDcsc has created and trademarked a unique 'love mark' for WA.  It's a simple universal design based on letters made from hearts that communicate Love WA without the need for any supporting text.

In its purest form, the trademark appears in red but can also be rendered using photographic imagery to depict the many things there are to love about WA.
HOUS0032_SHARE THE LOVE WA_INSTAGRAM TILES.jpgSays Andrew Tinning, creative director, SHED: "While in Cannes this year SHED co-creative director and co-founder Drew Ridley and myself attended a great talk by US agency Crispin Porter & Bogusky on expanding the role of creative agencies. Founder and Chairman Chuck Porter spoke of a growing trend where agencies are developing their own I.P and launching their own products and brands. We thought why not give it a go back home?

"Love WA is different to the traditional Black Swan symbol that is synonymous with the state. It's less about HOUS0032_SHARE THE LOVE WA_INSTAGRAM TILES4.jpgformality and tradition and more about having fun and expressing how you feel about WA in way that's instant and universal."

Says Ridley: "Another great session we attended in Cannes was silencing the noise through simple design where Deutsch LA's Nathan Iverson and design Army's Pum Lefebure spoke about creating great marketing with a simple point. No yelling, no shouting, just telling. They went on to explain that viewers are becoming increasingly time-poor and don't need a lot of visual noise in their already complex lives. And how HOUS0032_SHARE THE LOVE WA_INSTAGRAM TILES6.jpgour brains do not want to process complex material, they want to see simplicity.  Things they can understand and relate to in an instant, without the need for a 5minute video to explain what it all means! We reckon that our new sharetheloveWA brand fits this thinking.

"The Love WA trademark is designed to appear across a range of merchandise and will ultimately be available for licensing. SHED have today launched the brand across social media including facebook, twitter, tumblr and instagram using the hash tag HOUS0032_SHARE THE LOVE WA_INSTAGRAM TILES12.jpg#sharetheloveWA."

Says Tinning: "Over the coming weeks and months, we'll be releasing a stream of Love WA images that show the things that we love about WA and we'll be approaching local photographers to contribute. They'll be credited and linked back to their own instagram and facebook pages and websites.  We'd love people to then share the love with their friends and families across Australia and the rest of the world to show them (and remind ourselves) just how lucky we are."
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12 Comments

Like it said:

Very nice. Very simple. Exactly how Western Australians feel about WA and how they'd like visitors to feel about WA. There's a lot of miles in this creatively and commercially.
I can see the t-shirts now. Well done.

Logo Ono said:

I think reckon that is brilliant.

Beautiful, simple, elegant.

Many have imitated I HEART NY over time, and this has traces of that, but enough of a leap to be a unique statement in it's own right.

And perfect for modern day applications, will work a treat across social media/online.

Greidy said:

Nice one Andrew.

Kevin Roberts said:

You'll be hearing from my lawyers.

An admirer said:

I (heart) this.

Ron Mather said:

Lovely idea

Meh.. said:

Mmm...nice try but the red heart is obviously owned in tourism already. what else have you got?

Doodles said:

This is just an idea right. Some doodles developed by an agency to show how nice they can make things look. It's not a commissioned piece of work?

Douglas said:

Very clever, Mr Tinning!

lol said:

so the bum is an 'A' right?

Following? said:

5 followers so far.

Dave Simmons said:

Hey lol : You got it round the wrong way man - The 'A' is a bum.
God am I glad I'm out of that merry go round, corporate merger, downsizing downer of an industry .

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