Ryobi power tools promotes its 18 volt One+ range in a new campaign via Fenton Stephens
Fenton Stephens and Ryobi power tools have released a new integrated campaign to showcase the versatility of the cordless 18 volt One+ range of tools. Launching with a TVC, there are also print and digital components.
The TV was shot with director David Rittey through Exit Films and follows a family as they tackle a host of small jobs that transform their home.
Says Alex Fenton, creative director of Fenton Stephens: “This is essentially a classic product demonstration spot. The trick was to add a little humour to the scenarios. With a combination of great direction, fantastic talent, and the voice of comedian Frank Woodley, we think we’ve brought the spot to life with just the right warmth and charm.
Says Kon Romios, national marketing manager of Techtronic Industries: “Ryobi tools are aimed squarely at the DIY market and we wanted to show people how easy it is to start tackling jobs once you’ve got the right tools. This campaign captures the Ryobi tone of voice perfectly and will really set us apart in the marketplace.”
Client: Techtronic Industries
National Marketing Manager: Kon Romios
Brand Manager: Jane Benko
Creative Agency: Fenton Stephens
Creative Director: Alex Fenton
Head of Planning: Simon Antonis
Creative Team: Alex Fenton & Mat Garbutt
Digital Creative Team: Stephen Lay & Stanley Lim
Group Account Director: Josh Collins
Senior Account Manager: Clinton Mellsop
Agency Producer: Lisa Ramsey
Production Co: Exit Films
Director: David Rittey
Producer: Selin Yaman
DOP: Hugh Miller
Photography: Alex Aslangul
Editor: Philip Horn
Music: Audio Network
Sound: Production Alley
Media: Rapid Media
4 Comments
yep same library track used on numerous campaigns.
library music = lazy and cheap
Is this one a Cannes contender as well?
Interesting choice of VO.
Nice one fellas.
Simple, well written and charming.
And I’m normally in the shark pool on CB trying to tear submissions apart – but this just works.
Well done.