Ultra Tune launches a new radio campaign via kwp! Advertising that’s in tune with drivers
KWP! Advertising has launched a new radio campaign for Ultra Tune auto service centres which tunes in to car drivers’ naivety when it comes to mechanical issues.
Says Corey Swaffer, copywriter, KWP! Advertising “For some people, taking their car to a mechanic can be a daunting experience because they don’t really know how to explain what’s going on. So we wanted to let people know that Ultra Tune will get to the bottom of it, no matter how silly the problem sounds.”
Says Tim Carracher, marketing director, Ultra Tune: “Ultra Tune has earned a reputation for being approachable and understanding and the KWP! team has articulated this brand benefit in a fun and highly-memorable way.”
The campaign is now running on stations across South Australia.
Agency: kwp! Advertising
Creative Director: James Rickard
Creative Team: Corey Swaffer, Michael Gagliardi
Media Planner: Nick Ryder
Account Manager: Tristan Glover
Agency Producer: Hayley Johnson
Audio Company: Mattrixx Audio
Sound Engineer: Matt McKenzie-Smith
Client: Tim Carracher