V Energy introduces Aussies to ‘Fantastic Man’ in its latest campaign via Clemenger BBDO, Sydney

Frucor’s V Energy Drink has continued the success of its long-running brand platform, ‘The Massive Hit, That Improves You A Bit’ with a hilarious follow up campaign via Clemenger BBDO Sydney, that sees a superhero get replaced by his slightly better doppelgänger who drinks V.

VIEW THE FANTASTIC MAN SPOT

VIEW THE HOLDING BREATH SPOT

VIEW THE QUICK CHANGE SPOT

Says Craig Harkness, marketing manager, V Energy: “BBDO and Benji have done a great job at bringing the consumer insight to life. V isn’t going to make you a demigod, but it will make you a slightly better version of yourself.”

The campaign launched on TV and in cinema this week, with more content set for release over the coming months.

Says Paul Nagy, ECD, Clemenger BBDO Sydney: “V has set itself up as a brand with an honest promise – which is rare in the world of advertising, let alone the category. Vikings was massive for us, so we knew Fantastic Man had to be a bit better. I think it is.”

The spot was directed by Benji Weinstein (Exit Films), with Clemenger BBDO Sydney. Post production was done by The Editors and Fin.

Says Weinstein: “Every V Energy project is another opportunity for me to screw up the brilliant creative that Clems and the Frucor team have come up with. Thankfully, they respond to most of my ideas with a polite smile, and then insist that I execute their vision as originally conceived.

It’s a huge treat to work with creatives this funny and clients this bold. Despite the massive language barrier created by our various accents, we still manage to have a good time.”

Director: Benjamin Weinstein

Post house (online): Fin Design & Effects