Aussie Invader appoints Bam Creative Perth to launch Supersonic Selfie campaign and website

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Supersonic Website.jpgBam Creative, a Perth-based creative digital marketing agency, has been appointed by Aussie Invader 5R to create an innovative, interactive platform and campaign for its crowdfunding initiative, Supersonic Selfie.

The Aussie Invader land speed record project led by Rosco McGlashan, has launched the campaign as a way for enthusiasts around the world to support the team’s attempt to break the World Land Speed Record in 2016.

Aussie Invader’s project promoter, Mark Read, approached Bam Creative in May 2015 with the idea to bring the project to the masses by tapping into the wildly popular “selfie” trend, while raising much needed awareness and funds for the project.

The Supersonic Selfie crowdfunding website will allow supporters to upload a selfie from their phone, tablet or device for as little as AU$20, in exchange for their photo to be vinyl wrapped on to the car. Bam Creative launched the website this week.

Says Urvin Seeburuth, digital account manager at Bam Creative: “We are honoured to help Rosco and the Aussie Invader team raise the funds they need to create history. There have been more people to walk on the moon than have driven a car at 650mph. The success of this project will mark one of the greatest engineering achievements of our generation and those to come.”

Bam Creative’s studio manager and director, Patima Tantiprasut, said the project is an exciting opportunity to embrace the intersection of technology, social media and community.

Says Tantiprasut: “In an age where 53% of Australians access the Internet more than five times a day, it’s the perfect landscape for an online campaign. Also, who doesn’t love a good selfie?”

Read said he wanted to align with a market leading WA company, as the project is supported by so many great Western Australian businesses.

Says Read: “The Aussie Invader team is proud to be partnering with Bam Creative to achieve something that has never been done before. We needed a creative website and campaign that could capture the imagination of millions and Bam Creative’s track record, in-house expertise, and genuine enthusiasm for the project has delivered just that.”

After the launch of the Supersonic Selfiewebsite, Seeburuth and the Bam Creative team will continue to implement its digital strategy through a powerful multi-platform campaign, helping the Aussie Invader team achieve their goal of raising significant funds to get to the start line in late 2016 and hopefully bring the World Land Speed Record to Australia for the first time in history.

Agency: Bam Creative

Digital Account Manager: Urvin Seeburuth

Senior Designer: Teresa Watts

Lead Developer: David Thomas

Front End Developer: Teegan Lincoln