Country Racing Victoria says 'It's got it all' in latest brand campaign relaunch via Balance

Screen Shot 2015-08-03 at 3.07.44 pm.jpgCB Exclusive - Creative agency Balance has continued its relationship with Country Racing Victoria with an August 1 brand campaign relaunch titled 'It's got it all'.

Balance set out to build on the strong foundations created for the brand over the past 6 years of "Get your heart racing" and "it's a great day out".

VIEW THE 60" SPOT
VIEW THE 2MIN SPOT
VIEW THE FIRST AD
VIEW THE SECOND AD
VIEW THE THIRD AD
y&j site.jpgSays David Gullotti, creative director/partner, Balance: "Research told us consumers wanted to engage with the spirit of Country Racing - the way racing should be. They also wanted more than just a race day experience. They want a connection to the bush and the local regions - to sample produce, wines, entertainment, the landscape and unique local attractions."  

With the total support from the State Government this campaign will have unprecedented reach throughout metro and regional networks. The Full Page PRINT 1.jpgcampaign will be supported by state-wide TV, radio, outdoor, print alongside a website relaunch.

Says Darren Galley, marketing and business development manager, Country Racing Victoria: "We worked with the team at Balance on developing the original "Get your Heart Racing" Campaign. In the 5 years since that campaign launched Country Racing's awareness and likeability has improved substantially. The new "It's Got it All" campaign evolves the brand and will develop a deeper more meaningful connection with the consumer. Balance have been integral in every aspect of the development of the Country Racing brand and have been tremendous advocates and partners for us."

Agency: Balance
Client: Country Racing Full Page PRINT 2.jpgVictoria
Client Representative: Darren Galley / Rita Catania

Creative Director: David Gullotti
Senior Art Director: Tim McDougall
Art Director: Lee Sampson
Writer: Tim O'Shea
Account Manager: Tanya Gnoato
Head of Account Service: Trent O'Sullivan
Head of Digital: Rebekah Kamsky

Director - Lizzy Bailey
Producer - Darren McFarlane
DOP - Aaron Farrugia
AC - Ellery Ryan Jr
Editor - Richard Hamer
Original Music - Rob Upward

Half Page PRINT 3.jpg

9 Comments

wow said:

such idea

rick m said:

Good to see some clean and honest creative work - refreshing to the racing world.

It's got it all said:

These ads have it all. All wrong. Haha, classic.

Calman said:

makes the country looks appealing nice job

action magnet said:

this ad brought goosebumps to a old country kid. love it!

Richard Clarke said:

Good looking campaign based on a clever strategic approach.
'Look forward to seeing the creative extensions overt time.
Nice work Dave and the team.

Redfire said:

love the song / music .. how can I find out the singer please?
Great ad and I love racing

Balance said:

Hey Redfire - glad you like the new music
Contact Rob Upward http://robertupward.com.au
Cheers

wearebalance.com.au

Kaylene said:

Hi Robert
I love the song in country Racing ad ... It's Got It All
Is it available on CD?
Cheers
Kaylene

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