eHarmony Australia releases final TV commercial ‘Mr. Workaholic’ in its four-part series via Kalido

eHarmony has unveiled the final ad in its four-part TVC campaign: ‘Mr. Workaholic’ via Kalido (previously TASK 2)

The campaign, which launched in February with the ‘Mr Awkward’ commercial, captures the perils of bad dates as a result of being poorly matched, and introduces eHarmony’s new creative platform – Better matches, better dates.

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Says Lynsey Tomkinson, senior marketing manager at eHarmony: “The campaign captures the frustrations that come with being poorly matched, and shows how eHarmony’s compatibility-based matching leads to better quality dates.”

‘Mr. Workaholic’ shows a single woman on a first date with a man who would rather talk on his mobile than to her. Fortunately, her eHarmony date is more successful.

Mr. Awkward is available in 30 and 15 second TVCs airing on television and online.

Client: eHarmony Australia

Producer: Annette Morris