Flourish Marketing dominates 2015 APPA Excellence Awards in Sydney with four Golds

August 20 2015, 9:10 am | BY Ricki Green | No Comments

_MG_0002_6437_High_Res.jpgAustralasia’s Promotional Product Association (APPA) has announced the winners of the 2015 APPA Excellence Awards at an exciting award ceremony held in Sydney.

Dominating the awards, Flourish Marketing won four of the ten Gold Awards for their clients and also took out the prestigious Platinum Award for Overall Excellence.

Proving the value of tangible branding as a means of brand activation, the award winners used a unique range of promotional products to drive strong one-to-one engagement.

The Platinum Award showed creative thinking and marketing savvy with a special Magnetic Story Gift for Panterra Press, designed to secure book orders for author Rowland Sinclair’s latest book series.

Other winning entries covered the broad range of promotional brand activation campaigns, including: retail gift with purchase to increase sales; political stakeholder communications to influence actions; B2B marketing to drive conference engagement; internal branding to reinforce values; merchandise for sale and fundraising; community issues awareness that goes viral; competitions to drive engagement; and social media to increase reach.

  

Says Trish Hyde, acting CEO, APPA: “This is a very exciting time for the promotional products industry. As the award winners demonstrate, promotional products have transitioned into a truly creative marketing form that creates one-on-one brand activation opportunities.

_MG_0068_6503_High_Res.jpg“A great promotional product makes us think, or smile, or share, or do all three. It represents the company and can add to brand equity that goes well beyond other campaigns.”

Other finalists included: New Zealand company BTL, Brand Promotions, Chilli Promotions, PPI Promotion and Apparel International, Sister Kate Marketing and The Promotion Shop.

_MG_0365_6794_High_Res.jpgSays Dr Marion Steel, Awards judge and course coordinator and lecturer B@B Marketing, RMIT University: “This year we saw over 100 submissions in ten categories with one linking theme. At the heart of every submission was the desire to enhance the marketing value and experience for the brand. As one-to-one marketing and customised experiences become more widespread, the promotional product becomes a key point differentiator.”