Hotels.com highlights travel rookie errors in its latest integrated campaign via Host, Sydney

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Screen Shot 2015-08-03 at 8.43.05 am.jpgHotels.com has revealed its latest campaign through Host Sydney, launching its new global positioning – “The Obvious Choice” – in Australia.

Hotels.com is a global powerhouse in the hotel booking space, with numerous, unique innovations and advantages, ranging from thousands and thousands of hotels to choose from, to a rewards scheme that offers 1 night free for every 10 booked. All in all it makes Hotels.com, the obvious choice when it comes to hotel bookings.

In fact, the only people who wouldn’t make that obvious choice when booking their holiday are travel rookies, the very same people who also fall foul of those travel no-nos, the rest of us think are common knowledge.

The campaign focuses on the single moment, the moment of truth, where travel rookies show why they’re exactly that.

The campaign includes film and print executions and will roll out across TV, online video, press and out of home.

Says Bob Mackintosh, ECD, Host: “Over the last few years, the team at Hotels.com have shown they are adventurous marketers with a great sense of humour – they know the first challenge for any brand today is to get noticed and remembered and the best way to overcome that is to do something none of your competitors would dare to.”

Says Katherine Cole, regional director marketing for the Hotels.com brand: “As the hotels expert, Hotels.com is well placed to offer travellers the widest choice of accommodation through an easy-to-use website and with the help of leading edge mobile technology.  Our campaign ‘The Obvious Choice’, brings these attributes to life and shows why Hotels.com is the obvious choice when booking a hotel.

“The Obvious Choice is more than just a line. It’s our guiding philosophy which will drive how we talk and act moving forward.”

Agency: Host, Sydney

Executive Creative Director: Bob Mackintosh

Associate Creative Directors: Rich Robson, Jon Austin

Senior Account Manager: Mahsa Merat

Senior Broadcast Producer: Emma Friend

Director: Tom Noakes

Producer: Belinda Dean

Executive Producer: Adrian Shapiro

Production Company: Scoundrel

Music: Song Zu

Edit: Adam Wills

Post: Cutting Edge