Kimberly-Clark’s Poise brand set to launch new ‘Reclaim your life’ campaign via Ogilvy, Sydney
Kimberly-Clark’s Poise brand is launching a new commercial program this Sunday called ‘Reclaim your Life’, which aims to show women that by wearing Poise products they can reclaim the enjoyable moments they’ve compromised because they have Light Bladder Leakage.
Created by Ogilvy Sydney, the television commercial will be going live this Sunday and will be featured during popular TV shows including Madame Secretary, Modern Family, NCIS and Elementary.
In conjunction with the television commercial the Poise brand will launch digital support centred around a category exclusive partnership with Debrief Daily, a new online media platform for women over 40 to rediscover stories they can relate to and find other likeminded women with content that is fresh, engaging and authentic. The partnership will be leveraged with editorial content to keep normalising LBL for women.
Agency: Ogilvy Sydney
Russell Smyth, Creative Group Head, Ogilvy and Mather
Lisa O’Neill, Copywriter, Ogilvy and Mather
Lindsei Barros, Art Director, Ogilvy and Mather
Alison Chambers, Senior Producer, Ogilvy and Mather
Scott Chalcraft, Business Director, Ogilvy and Mather
Sarah Goaley, Group Account Director, Ogilvy and Mather
Jen Clarke Senior Account Director, Ogilvy and Mather
Ruth Hatch, Senior Account Manager, Ogilvy and Mather
Production Company; Luscious International
Director: Tina Bull
Producer: Tim Berriman
Post production: White Chocolate
Sound: Song Zu