Natural supermarket + wholefoods cafe brand About Life unveils outdoor campaign via Ward6
Ward6 has created a new campaign for natural supermarket and wholefoods café brand, About Life. The focus for the ever expanding retailer is its refurbished Bondi Junction store.
Says Marketing Manager Jean Kevans, “As a business, About Life is growing and evolving. Ward6 have worked with us for several years now and in that time they’ve created a suitably humorous and sometimes edgy personality for our brand. And now more than ever, we’re really trying to make sure that creativity is being applied to the wide variety of consumer touch points we use.”
The tactical campaign includes outdoor, local area marketing and digital activations.
Creative Directors – Hugh Fitzhardinge & Grant Foster
Copywriters – Steve Samuel, Hugh Fitzhardinge
Art Director – Brooke Harvey
Head of Planning – David Cousins
Senior Account Director – Daniela Rocca
Account Executive – Courtney Lovell
Marketing Manager – Jean Kevans
6 Comments
*Someone starts having a heart attck*
Person: Is anyond here a doctor?
Vegan: Im a vegan.
*Someone starts having a heart attck*
Person: Is anyond here a doctor?
Vegan: Im a vegan.
Love the art direction – well done Brooke.
Lovely ads. Well done guys
This is such a marketing view of how Eastern Suburb women are.
Hormonal enough without having it in your meat?
I’d say that’s bang on aye aye nudge nudge know wot I mean aye?