Ryobi encourages dads to give families a hint this Father’s Day in new work via Fenton Stephens
A Father’s Day TVC is the latest addition to the new campaign for Ryobi’s range of 18 volt ONE+ cordless power tools, created by Fenton Stephens.
The campaign encourages dads to give their families a handy hint about what they really want for Father’s Day. Shot by director David Rittey through Exit Films, the spot is also joined by digital and print executions.
Says Alex Fenton, creative director of Fenton Stephens: “Every dad has at least a couple of iffy gifts gathering dust in a bottom drawer. With a little creative thinking, though, you can let your family know what you’d like in a fun way. So after this spot, hopefully there’ll be a lot of happy blokes around Australia come Dad’s Day.”
Says Kon Romios, national marketing manager of Techtronic Industries: “The RYOBI ONE + system is the gift that can keep on giving. It’s the perfect choice for hard-to-buy-for dads. By highlighting this with a fun, warm commercial, we’re extending the family story we established with the recent ads.”
Client: Techtronic Industries
National Marketing Manager: Kon Romios
Brand Manager: Jane Benko
Creative Agency: Fenton Stephens
Creative Director: Alex Fenton
Creative Team: Alex Fenton & Mat Garbutt
Digital Creative Team: Stephen Lay & Stanley Lim
Director of Planning: Simon Antonis
Group Account Director: Josh Collins
Senior Account Manager: Clinton Mellsop
Agency Producer: Lisa Ramsey
Production Co: Exit Films
Director: David Rittey
Producer: Selin Yaman
DOP: Hugh Miller
Photography: Alex Aslangul
Editor: Philip Horn
Music: Audio Network
Sound: Production Alley
Media: Rapid Media
3 Comments
A tough client i’m sure, but was the VO necessary?
We get that he’s hinting at what he wants.
Anyway, probably wasn’t your decision.
Loved the Unexpected Power campaign.
This not as much. Maybe it will get the job done though.
please update your website – it seems to be somewhat outdated and not aesthetically pleasing –