Spirax partners with ZOO for 12 month campaign; new campaign set to roll out during September
In a tightly contested pitch process, involving several undisclosed agency networks, ZOO group has emerged with the national brand and retail advertising account for Spirax. The new campaign will be unveiled in September and roll out across the busy Back to School (BTS) and Back to University (BTU) shopping periods.
Says Graeme Stevens, senior brand manager, Pelikan Artline: “We took our time trying to find the right cultural fit of creativity and collaboration with our agency search. Fortunately for us, these are things the ZOO group has in spades.
This partnership is part of an exciting first half of 2015 for ZOO group, most recently with new business projects coming from CSR, Ferrero and Brown-Forman.
Says Simon Cubbin, managing director, ZOO Sydney: “Our ability to quickly and creatively crack complex business problems continues to impress clients in every category.”
3 Comments
Finally, one of the biggest pitches this year has been decided. Can’t wait to see what they do with such an iconic brand!!
The planners must’ve spent hours analysing why someone would want a notebook and what would be it’s special truth in the world. I think you can even draw on them with real pens.
They’d be chuffed to have ZOO on ‘their books’ – ta tish