Yalumba introduces viewers to two sides of its brand in new cinema spot via KWP! Advertising

Yalumba is one of Australia’s most iconic wine labels. Everyone knows the name but perceptions of what the brand stands for are sometimes one dimensional.

With this in mind, KWP! Advertising has set out to introduce wine consumers to two sides of Yalumba they had perhaps not discovered before.

VIEW THE SPOT

Says Corey Swaffer, copywriter, KWP!: “Yalumba is a family owned winery and each of their wines is a member of the family. Yet they’re all individuals. This insight inspired our creative thinking.”

To bring the idea to life, KWP! brought Kojo on board with director Gemma Lee to create a new cinema commercial for Yalumba’s Patchwork Shiraz and The Scribbler Cabernet Sauvignon Shiraz.

Says Michael Gagliardi, art director, KWP!: “We thought Gemma would be great for this project because she has such a great eye for creating intriguing cinematic pieces and her attention to detail was impeccable.”

The resulting spot is a sophisticated and captivating tale of alter egos.

Says Claire Doughty, Yalumba brand marketing manager: “This is us somewhat reinventing ourselves. Through revealing and portraying the personalities of these two wines, this commercial creates aspiration for the entire Yalumba collection.”

The commercial is now running on cinema screens around Australia as part of a fully integrated campaign that also includes free-to-air television, digital content and point of purchase material.

Agency: KWP! Advertising

Client: Matt Taylor, Claire Doughty, Jacinta Gibson