Audi imagines a better future in new national campaign for the Q7 SUV via 303Lowe, Sydney
Luxury automotive brand Audi has launched the all-new Audi Q7 SUV with a national campaign via full service agency 303Lowe.
The Q7 campaign showcases Audi’s iconic premium SUV by sharing the brand’s unique design and technology story, positioning the vehicle as a benchmark for bold styling and intuitive assistance systems for the discerning family.
The work, which launched in early September 2015, is the first national campaign from 303Lowe since the agency was appointed to the account in May.
Says Richard Morgan, executive creative director, 303Lowe: “Families think a lot about the future. We looked at the Q7’s styling, the amazing safety features, the intuitive use of technology and we thought: the future actually looks pretty good. It’s an optimistic piece of work, imagining a better tomorrow.”
The launch of the all-new Q7 is a major new chapter in Audi’s ongoing growth in the Australian premium automotive market. The company is on target to achieve its objective to become the number one prestige brand in Australia and globally.
Says Nick Cleaver, chief executive officer, 303Lowe: “The all new Q7 is an amazing vehicle, beautifully designed and packed with groundbreaking technology. It literally offers something for every member of the family and that’s what our campaign captures in an emotive and compelling way.”
Says Kevin Goult, general marketing manager for Audi Australia: “The all new Audi Q7 is significant to the Audi brand and the Australian consumer, and it’s importance drove our decision to create a specific campaign locally in Australia, for Australians.
“The versatility of the product deserves to be showcased for local market usage, highlighting key features in a very specific way and bringing the vehicle to life in the eye of the end user. The leading 7-seater SUV in its class deserves a campaign to match. This vehicle deserves to be communicated in the best possible way, demonstrating the benefits for each occupant. This is the first brand campaign we have created with the Audi and 303Lowe team and the results have been exceptional.”
The national campaign includes TV, OOH, press, print and online content films.
Agency: 303Lowe
Executive Creative Director: Richard Morgan
Art Director: Adam Whitehead
Copywriter: Sean Larkin
Producer: Sean Ascroft
Snr Business Director: Georgie McGarr
Business Director: Laura Dewey
Client: Audi Australia
General Marketing Manager: Kevin Goult
Marketing & Communications Manager: Kit Bashford
Senior Brand Marketing Executive: Karlien Mcleod
Senior Executive: Digital & Innovation: Josh Boyden
Production Company: Collider
Director: Damon Cameron
Producer: Olivia Hantken
Cinematographer: Shelley Farthing-Dawe
Editor: Damon Cameron
Post Production: FIN Design
Music: Damon Cameron & Tewe Henare
V/O: Richard Roxburgh
7 Comments
Really, how many times have we seen projected images over people as an idea….it’s not an idea, its a tired over used technique.
I always remember that great Bernbach quote: ‘Apply a technique to an idea, never an idea to a technique.’ It’s as true today as it was then.
That’s as boring as that car looks, yawn.
yep yawn… average. But I guess they are a hard client as the last few years have been average.
https://www.youtube.com/watch?v=hEHOb7NE99c
This is appallingly bad. Look at the great work done for Audi at BBH, and this is the wallpaper they create for their first work?! Lowe bar indeed.
Another planner’s powerpoint passing off as a tvc.
Where’s the VDT?
Beautifully shot.