Bayer proves that hayfever is no reason to leave the planet in new spot via Clemenger Health

Would humans leave Earth to escape their hayfever? Affirmative, according to a new campaign via Clemenger Health, for Nasonex Allergy nasal spray.

The ‘Enjoy Earth’ campaign is the first to emerge from the new Clemenger Health-Bayer Australia partnership, and a true first for the allergy category.

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It stars a crew of astronauts so allergic to the planet, they’re happy to leave forever on a one-way trip to Mars.  Had they only known about Nasonex Allergy, they could have stayed right here.

Says Steve Maidment, Bayer Australia: “We were determined to create a campaign outside the category conventions of dramatising pollen, dust and other allergens. We wanted a story about acute suffering and ultimate relief. Clemenger Health certainly delivered.”

The campaign taps right into the current excitement for all things space and delivers an epic story worthy of Nasonex Allergy’s superiority claim against antihistamine tablets.

Nasonex Allergy is currently the country’s number one allergy nasal spray and, judging by pre-launch consumer response to the ‘Enjoy Earth’ idea, is set to maintain a stellar trajectory.

The ‘Enjoy Earth’ TVC campaign is running nationally and is backed by digital and POS components.

Client:   Bayer Australia Ltd

Print Design: Kristine Nilan