betting.club enlists the help of Carl the centaur in its latest campaign via JimJam Ideas, Sydney
CB Exclusive – betting.club is an online wagering service ‘for those who know horses’ and even for those who don’t. They’re Australian owned and backed by iconic community club Mounties Group.
betting.club and its agency JimJam Ideas Sydney asked themselves who knows horses better than anyone? Trainers, jockeys, owners or the horses themselves.
The answer was a centaur – a fictitious half man/half horse. Introducing Carl the Centaur… Nobody knows horses like he does – you might say he’s a natural.
He is the all knowing betting.club spokesperson. A little awkward with most aspects of life but confident in his choice of betting.club.
The campaign is supported by digital, print, outdoor and social, all rolling out over the next few weeks.
Says Simon York, marketing director, betting.club: “There’s a myriad of offerings in the market place and we felt we wanted to do things differently. Carl is the perfect representative for betting.club as we launch into the Spring Carnival.”
25 Comments
Dreadful, dreadful ad.
Finally a client having a punt, well done all, nicely put together too.
Think it could have legs that campaign.
Had a little chuckle, not a bad sign, looks good.
You couldn’t make worse commercial.
Slightly odd in a good way, a lot worse than that out there.
At least they’re trying. So much dullness out there at the moment.
Could do without the dad joke at the end (nag) but then again my actual dad will probably love it.
Well wasn’t that a flat tyre of a commercial. Could have been good too if executed in a less horrific and unfunny way.
I agree with you. At least it’s something.
Too punny for my liking but fun and the punters will like it
Funny. In a couldn’t afford me kind of way.
yeah not bad. There’s much worse out there
Awful performance and a bit hammy for me, it just feels badly staged, which i guess is the fault of the director.
I liked the understated performance, unashamed stupidity, funny.
I find that if something is bad it is always the fault of the director. Whereas if something is good it is entirely due to the brilliance of the creatives…
Like the tilt to Princess Margaret in the family tree, beautiful.
@John, you’re right, that is often the case, but I don’t think that there is too much brilliance coming from the creatives in this instance either.
Horrible concept, horribly directed, and then they’ve tried to force a load of insulting gags in.
And they are insulting gags as well – calling a woman a nag, suggesting another woman looks like a horse etc.
Honestly, this shit wouldn’t fly anywhere else in the western world. Not because it’s “edgy” but because it’s bottom of the barrel idiocy.
A script packed with ‘gags’ but no distinct market position in a crowded category. I can’t even remember the brand.That’s criminal.
Horrible concept? It’s a half man half horse. Nothing that upsetting about that. Directing is real, not fake adland blokes in chequered shirts high fiving and fanning out cash to a ‘Mick Molloy’ ‘voice over.
My wife is a nag. I’m sorry, but she is and so are all my mates wives who I punt and drink with. I still love her, but she is a bit of a nag. And I’m a lazy arse punter who tries to avoid the weekend chores that she wants me to do. Princess Margaret has always been referred to as a little horse-like much like Prince Charles has alway been ridiculed (and much more so for his big ears).
I don’t find this any more offensive than the ads that ask if I’m having trouble maintaining an erection or can’t last the distance. There might be a good reason that I can’t maintain an erection or last the ‘distance’. It’s because my wife is a nag and if I can muster an erection in her company the quicker I can get to the finish line the better.
This ‘shit wouldn’t fly anywhere else in the western world’ seems to imply that you think it would fly somewhere in the eastern world. As a Chinese man I find that offensive.
So tired of political correctness and having to tip toe around the western world.
@Big Fat Sausage, it’ s Princess Anne who is the ‘horsey’ one, not the late Princess Margaret…that not withstanding, i don’t find it offensive , i just find it a collection of poor gags, strung together with dull direction and complete lack memorable branding.
but please shut up – all of you.
Thanks.
Get your own moniker you unoriginal sycophantic ball-polisher. This is the Devondale spot done poorly.
Sincerely,
The real ‘That guy’
BAD BAD BAD CHOICE OF WORDS…..INSULTING WOMEN IN THIS CLIMATE OF DOMESTIC VIOLENCE= NORMALIZING SUCH AN ATTITUDE …ON BUS STOPS IN FULL VIEW OF CHILDREN AND IMPRESSIONABLE TEENAGERS….OH I FORGOT …YOU DON’T CARE ….
UGLY UGLY AD….AIMED AT (FROM YOUR EXTENSIVE MARKETING RESEARCH) UGLY UGLY PEOPLE …..WHO ARE EASILY CONNED INTO BETTING SCAMS
……DESIGNED BY AN UGLY UGLY MIND…..
Outrageous sexist rubbish. This ad on a bus stop outside a school and court house has been removed after complaints. Thank goodness. Hopefully agency and client will take a good hard look at the attitudes they are promoting. Way to go about getting betting advertising to go the way of cigarette ads ….