BWM Dentsu launches ‘Passion Wears Many Colours’ campaign for Spring Racing Carnival
BWM Dentsu has captured all the excitement of a day at the races in its Spring Racing Carnival 2015 integrated campaign for a Racing Victoria and Melbourne Racing Club joint venture.
Launching on September 6, the “Passion Wears Many Colours” integrated campaign finds the common ground between punters who love thoroughbred horse racing and fans who attend for the wider entertainment, glamour and social experience.
The new integrated campaign sees BWM Dentsu build on the “Get Back on Track” work of the past two years, delivering a more emotive platform that inspires a passion for the Spring Racing Carnival experience in a wider audience.
Mark Watkin, managing director, BWM Dentsu Melbourne said the “Passion Wears Many Colours” campaign is part of the Spring Racing Carnival’s natural evolution.
Says Watkin: “There is so much to be passionate about in the Spring Racing Carnival. The noise of the horses thundering over the finish line, the cheers of the crowd, and the fashion – every element of the Carnival adds to the excitement and energy of the event, and we wanted to capture the passion in this campaign.”
Says Dale Stratford, general manager marketing at Racing Victoria: “The Spring Racing Carnival is the premier sporting, social and fashion event of the season. We want everyone to feel they can be part of the experience, whether they’re long-time horse racing lovers, newcomers, or anyone in-between.”
Says Jason Shugg, general manager marketing and membership at Melbourne Racing Club: “Our Spring Racing Carnival offers a series of adrenalin fuelled events, which are globally unique. At Caulfield, we truly believe that passion for the sport wears many colours, and the BMW Caulfield Cup Carnival delivers something for everyone from world class horseracing, the finest food, spectacular style and exceptional entertainment.”
The integrated campaign will run across TV, radio, print, digital, OOH, Street Art, PR and social channels.
Creative Agency: BWM Dentsu
Managing Director: Mark Watkin
Executive Creative Director: Murray White
Creative Director: Tim Gill
Creative Team: Chris Plummer and Tom Oppie
Planner: Susannah Stoney
Client Services Director: Belinda Murray
Account Director: Deanne Pascoe
Account Executive: James Gulliver
Design Director: Greg Fiske
Director: Tov Belling
Editor: Toby Anguin
On Screen: Luisa Peters
Audio/Sound Engineer: Paul Baxter
Photographer: Greg Briggs
Production Company: Blue Boat
Post Production Company: Blue Boat/Pancho
Media: Vizeum
Music: Dmitri Golovko
6 Comments
Also not bad. Some nice little insights in there. Lacking a bit of meat though, and wasn’t digging VO. Other campaign by Grey is better.
I don’t mind this at all.
This is woeful. The grey stuff, albeit slightly nicer looking, is pretty mind-numbing as well.
For a product that is ‘technically’ glamorous, this might as well be an ad for Bi-Lo. Yes, the defunct discount supermarket chain. It’s that bad.
It’s absolute shit.
Wow- BWM Dentsu has Really captured all the excitement of a day at the races. Absolutely ground breaking stuff- And the spot is so full of energy and colour! What a winner guys- and the marketing blurb with this post is advertising at its truthful best.
@”on which planet is this good”
Dude Bi-Lo was straight dope.