DDB Sydney CD Simon Veksner departs to form social media agency start-up Hungry Beast

Simon_Veks_Profile Laser_R2-web.jpgCB Exclusive - Campaign Brief can reveal that DDB Sydney creative director Simon Veksner has departed the agency to form his own social media start-up, Hungry Beast.

Veksner told CB: "I've been very active in social for some time, through my blog (Scamp) and increasingly for my clients at DDB. It's an area I'm passionate about, and the time feels right to start something: social media now represents over 25% of media consumption - it's booming.

"But aside from one or two successful specialist agencies, not many people are doing it well. Let's be honest, most of the work in social media is quite average.
"With my background in creative advertising at places like BBH and DDB, I'm confident I can help brands create better content for social. And I believe - we all believe - that better content will create better results.

"That's the plan. It's that simple... and that difficult."

Veksner has had an 19-year advertising career spanning agencies including Saatchi & Saatchi, DDB London, BBH, and DDB Sydney and has won awards including a Cannes Grand Prix (he co-created the VW 'Cops' ad) and multiple Cannes Lions, plus two D&AD Pencils and over 40 D&AD In-Book entries.

Veksner joined DDB Sydney from BBH London in December 2010, re-uniting him with former colleagues ECD Dylan Harrison and DDB Group CEO Chris Brown. He left DDB in April 2012 to write his second book on the ad industry, then in November that year joined Naked Communications as head of ideas. In March 2014 Veksner again joined DDB Sydney.

In 2010, he published a book aimed at young creatives called 'How To Make It As An Advertising Creative', and has a second book coming out soon, titled '100 Ideas That Changed Advertising'. His Scamp blog was the most popular advertising blog in the UK and in 2013 he re-launched Scamp in Sydney, where it has become a weekly feature on Campaign Brief.

12 Comments

ajt said:

awesome news, congrats Simon!!

Markham said:

Ooh, first comment. Nice one Simon, you're gonna be a sqillionaire.

Sohail said:

Nice One Simon! Best of Luck!

Dave Shirlaw said:

Congraulations Simon. I'm sure you'll do very well.

Game On said:

I have witnessed Mr. Veksner being 'very active in social' first hand which has earned me more than a couple of morning headaches and bacon cravings.

Gudonya, Simon - hope you smash it.

Innit.

Old CD Guy said:

I'll miss our little love-ins.

D said:

Congrats Simon you'll do really well!!!

HG said:

Prefer the kiwi with the laser eyes, but hey a cocker spaniel works too. Great move mate, you'll smash it.

student said:

Congratulations Simon!!

a fan said:

All the best simon! i'm sure you'll kill it!

Kershaw said:

Congrats Simon. I'm sure you'll make a massive success of it.

M

Idea first, media later. said:

Looking forward to seeing what becomes of this.
As Simon states, there are so few great social ideas around.
Hopefully you set the benchmark for Australia.

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