FSM launches new video on the making of Glow Girl from U by Kotex’s latest TV spot via Ogilvy

FSM has created a one-of-a-kind electronic light suit made of thousands of programmable LED’s for an exciting new online campaign via Ogilvy Sydney, for U by Kotex Sport Ultrathins.

Without an off-the-shelf solution available, either locally or internationally, the one-of-a-kind LED suit and proprietary software was designed and built entirely in-house at FSM.

VIEW BEHIND THE LIGHTS VIDEO

Says Andreas Wanda, creative director, FSM: “The industry is rapidly evolving and we’re constantly looking at new technologies and innovative solutions to stay at the forefront of that change.”

The project combined a host of different disciplines that involved designers, animators, software developers, hardware engineers, costume designers and compositors.

Says Emile Rademeyer, creative director, FSM: “It’s exciting to work on a project that brings our people together and harnesses our collective skillset. There’s a certain magic in seeing people feed off each others energy.”

FSM:

Group Account Director / Sarah Goaley