Limehouse revs up its car portfolio with a new shoot for Ferrari with photographer Alex Howe

Limehouse Creative has further secured its pole-position as a world leader in car retouching through another collaboration with leading international car photographer Alex Howe.

Ferrari, renowned for its iconic red supercars, called upon Howe and Limehouse to help launch its new Spider in a silvery blue finish. This is a brave move for a brand that is so heavily associated with a particular colour, so it needed to be approached with extreme care. Using background projections of the Ferrari’s of yesteryear, alongside the current model, Howe and Limehouse were able to seamlessly tie the new colour to the vehicle while retaining the brand’s identity and authenticity.

This work with Ferrari adds to Limehouse Creative’s already impressive car portfolio, having helped launch campaigns for brands including Range Rover, jaguar, Ford, Bentley – and the world’s most watched motor show – Top Gear.