oOh!media appoints Brendon Cropper to digital strategy director role + Michaela Chan as CMO

oOh!media has appointed two new members to its senior leadership team to maintain its market leadership positioning and support the planned expansion of its product profile. Brendon Cropper has been appointed to the role of digital strategy director and Michaela Chan as chief marketing officer.

oOh! chief executive officer, Brendon Cook has said the appointment of Cropper and Chan would further bolster an already strong senior team that has been instrumental in driving the company’s strong performance.

Cropper will lead oOh!’s vision in advancing its digital and programmatic systems, including new digital product, innovation and development, as well as advise on potential acquisitions that will complement the company’s commitment to build up its portfolio of integrated online and offline products.

Cropper has a wealth of experience in both media and digital, having previously worked for Carat, DDB, and Starcom. Before joining oOh!, Cropper started up his own digital marketing training business, Digital Training Pty Ltd and worked with a media agency to set up its programmatic trading desk.

Chan has more than 20 years’ experience in building brand equity and customer engagement for leading brands, both on the client and agency side in Australia, South East Asia and the US.

Prior to joining oOh!, Chan was general manager of marketing for Telstra, responsible for defining the strategic direction and tactical execution of advocacy marketing programs across consumer, SMB and enterprise segments through a customer first approach. Previously Chan was global brand manager for Chevron.

Cook said the appointments of Cropper and Chan are important as oOh! looks to strengthen its digital offerings and build its brand and product profile.

says Cook: “oOh! is excited to have Brendon and Michaela join the team at a particularly busy time. As experts in their fields, they will help oOh! take a significant step towards enabling its longer term business strategies and truly delivering a world leading approach to audience based connection.”

Cropper joined oOh! earlier this month and Chan will begin at oOh! on 28 September 2015.