Skoda Australia unveils the cyborg salesman to promote Smartlink technology via DDB Sydney
September 21 2015, 12:56 pm | | 20 Comments
SKODA Australia wanted to find out just how far its customers would go to be connected to their car.
DDB Sydney created a SKODA Cyborg Salesman to demonstrate SKODA’s new technology, Smartlink. Utilising an elegant connection between car and a USB implant in his actual arm see the hilarious results that deliver on what SKODA Smartlink is really about.
20 Comments
its a clever strategy well executed, nice one guys
Awesome, it flips the idea and the punters seem genuinely surprised
Excellent stuff,
good to see some clever content ideas coming through
It works for sure. A crafty set up and the actor has enough chops to pull it off.
Absolutely love it. Some great content pieces coming out.
For stunt piece, the comedy timing and crafting of this is brilliant.
“It’s day surgery, not rocket science”. That car salesman is brilliant. Nice idea and congrats to Skoda for buying it.
I love it
Man that’s awesome. Really watchable and genuinely funny. Nice one Jade!
This is content I can consume.
Not sure why everyone is so excited. Anyone else from outside the agency?
I don’t want to disagree with the agency but personally I think it’s a piece of shit.
nice one guys, funny stuff.
love it. well cast. rewatchable too.
kooky product demo. pretty fresh way to do what is a rather dry homogeneous feature.
i like it.
As exciting as lung cancer.
So this is what free work buys you.
it has the smarts, it’s a good idea. And good on Skoda for going for it, braver than most car clients.
These people must be living in the mountains or something, how can they not be exposed to these technologies already? It’s already in the phone.
True blue mate
the ‘cyborg salesperson’ was brilliant – love to know which agency he’s with.