Spikes Asia: Colenso BBDO, Auckland named Agency of the Year; Starcom Sydney wins Media Agency of the Year; BBDO Network of the Year

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BBDO-SPIKES-NETWORKoftheYear.jpgFollowing three days dedicated to inspiring and enabling creativity, Spikes Asia 2015 concluded last night with a packed Awards Ceremony at the Ritz Carlton Singapore.

BBDO took out the Spikes Network of the Year title (pictured on stage), Colenso BBDO Auckland was crowned Spikes Agency of the Year and Starcom Mediavest Group Australia won Media Agency of the Year.

Addressing the audience at the event, Lions Festivals CEO, Philip Thomas thanked the 93 judges from across APAC who’d spent the past week reviewing 4,351 entries in 18 categories, debating the work and narrowing the field. He described the resulting group of 421 winners that were chosen as setting a new creative benchmark for the Festival and the region.

During the ceremony, winners of the Young Spikes competitions were also announced.

The winning team for the Integrated Competition were David HK Tan and Simon Dall of Leo Burnett, Malaysia. In the Digital Competition, Simon Horn and Cassandra Tse won while the Media Competition went to hometown-duo Jazreel Koh and Karen Tay of PHD, Singapore.

Concluding the event were the Special Awards. Lions Festival’s Chairman, Terry Savage, presented the Advertiser of the Year Award , sponsored by MediaCorp, to Unilever. The award was collected by Rahul Welde, Vice President of Media for Asia, Africa, Middle East, Turkey and Russia who earlier in the evening had seen a further two Grands Prix added to the three already claimed by Unilever over the last five years of the Festival.

Says Chris Nolan, CEO, Starvest Media Group Australia: “I couldn’t be more proud of the team and the work we are producing for our clients in collaboration with our agency partners here in Australia. Winning the Spikes Asia Media Agency of the Year crown after the FOMA earlier this year is a tribute to everyone’s hard work, dedication, the breadth and diversity of our work and outstanding creativity.”

Across all of the Cannes Festivals, SMG has won every Media Agency or Media Network of the Year title awarded by the organisation in the last 20 months, including Spikes Asia, Dubai Lynx, EuroBest and Cannes Lions – a feat no other creative or media agency network has ever achieved.

Other Special Awards presented were:

Network of the Year

1. BBDO

2. Leo Burnett

3. DDB

Agency of the Year

1. Colenso BBDO, Auckland

2. Dentsu, Tokyo

3. DDB Group New Zealand, Auckland

Independent Agency of the Year

1. CJ Worx, Bangkok

2. Mori, Toyko

3. Fred & Farid, Shanghai

Media Agency of the Year

1. Starcom Australia, Sydney

2. ZenithOptimedia, Auckland

3. OMD China, Shanghai

Spikes Palm

1. morimori, Tokyo

2. AOI Pro., Tokyo

3. Primo, Buenos Aires

This year’s Grands Prix went to:

Branded Content & Entertainment

Grand Prix: ADK Taiwan, Uni-President, ‘House of Little Moments Campaign’

Creative Effectiveness

Grand Prix: Lowe Lintas and Partners Mumbai, Hungama Digital Services Mumbai, India, Hindustan Unilever India, ‘Kan Khajura Station – From Dark to Connectivity’

Design

Grand Prix: DDB Group New Zealand, Auckland, Sky History Channel, ‘The Unforgotten Soldiers’

Digital

Grand Prix: Colenso BBDO Auckland, New Zealand, Volkswagen, ‘Reduce Speed Dial’

Direct

Grand Prix: Whybin\TBWA Group Melbourne, Australia, Sports Radio, ‘It’s Your Call’

Film

Grand Prix: Saatchi & Saatchi Hong Kong / Del Campo Saatchi & Saatchi Madrid, Hong Kong, Changyou Online Game Developer, ‘Mother’

Film Craft

Grand Prix: Ramesh Deo Productions Mumbai / Taproot Dentsu Mumbai, India, Bennett Coleman & Co., ‘I am Mumbai’

Healthcare

No Grand Prix awarded

Innovation

Grand Prix: Grey Group Singapore, Talwar Bindi, ‘Lifesaving Dot’

Integrated

Grand Prix: Leo Burnett Melbourne, Australia, SPC Ardmona, ‘#MyFamilyCan’

Media

Grand Prix: McCann Melbourne, Australia, Tigerair, ‘Infrequent Flyers Club’

Mobile

Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, ‘Look at Me’

Outdoor

Grand Prix: Grey Group Singapore, Talwar Bindi, ‘Lifesaving Dot’

PR

Grand Prix: Cheil Worldwide Seoul, South Korea, Samsung Electronics, ‘Look at Me’ Print Grand Prix: Lowe Indonesia, Jakarta, Unilever Indonesia, ‘Rural’, ‘Urban’

Print & Poster Craft

Grand Prix: Lowe Singapore, 3M Singapore, ‘Minestrone Soup’, ‘Olive Oil & Balsamic Vinegar’, ‘Sangria’

Promo & Activation

Grand Prix: DDB Group New Zealand, Auckland, BMW, ‘Reverse April Fools’

Radio

No Grand Prix awarded