Sydney-based digital marketing agency Epiphany Digital launches new carbon neutrality initiative

Orange is the new green as Sydney-based digital marketing agency Epiphany takes significant steps to reducing its carbon footprint with a newly launched initiative.

The company’s CO2 emissions generated by business travel will now be offset via the planting of native Australian trees, a process known as Biodiverse Revegetation Offsetting, within the globally recognised biodiversity hotspot of the Western Australian wheatbelt.

Epiphany has teamed up with the Carbon Neutral Charitable Fund, who will be conducting the planting projects on their behalf. Since its inception, CNCF has planted over 4.2 million trees to help reduce the damaging effects of greenhouse gas emissions on the environment.

Epiphany’s SEO director Paul Martin, who originally proposed the project, discusses what this commitment will mean for the agency: “Our business depends on meeting with clients based across Sydney, Perth, Brisbane and Melbourne. Without being able to reduce our annual mileage, we needed another way to cut the environmental impact of our travel. I looked for the right partner who shares our values as a business and found it with CNCF. We can now commit all of our travel to being carbon neutral without it affecting our client relationships or the environment.

“According to the latest ‘Trends in Global CO2 Emissions’ report issued by the Emission Database for Global Atmospheric Research, Australia is the largest CO2 polluter per capita of any country in the world. We would like to do our bit to help turn this around.”