The AASM to hold event on ‘Social Marketing: Applying What Works’ in Melbourne on Oct 6
The Australian Association of Social Marketing (AASM) is holding a one day professional development and networking event on behaviour change and social change in Melbourne on October 6th titled ‘Social Marketing: Applying What Works’.
Early bird rates until September 30 for the full day symposium are $250 for current AASM members, and $400 for non-members which includes one year’s membership to the AASM. Cost is $170 for full time students. Lunch and refreshments are also provided. The symposium will be held at Deakin University’s city campus, 550 Bourke Street, Melbourne on level three of the Deloitte Building.
Aimed at the growing number of practitioners working on behaviour change campaigns the day’s program features social marketing leaders talking about new approaches and campaigns with an afternoon workshop, “Time to Get Strategic in Social Marketing” by AASM president Dr Ross Gordon from Macquarie University.
Says Gordon: “This workshop explores some of the latest global thinking in social marketing and behaviour change to tackle important social issues.”
Keynote speakers at the symposium include Samantha Cockfield, senior manager of Road Safety at the Transport Accident Commission who will discuss the TAC’s current campaign ‘Towards Zero’ and Janine Scott, general manager of marketing and communications at beyond blue who will talk about three of beyond blue’s successful campaigns ‘Man Therapy, Stop Think Respect and Anxiety’.
John Thompson, managing director – government at Dentsu Mitchell, will summarise his many years of experience with a presentation entitled ‘The Good, The Bad and The Ugly’ which will look at the foundations of good social marketing, how to avoid the common mistakes and why some campaigns go wrong.