Truckers can ‘fake it till they make it’ in Mack Trucks’ latest campaign via Publicis Pusher

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Mack 2 (1).jpgCB Exclusive – Publicis Pusher in Brisbane has given hope to thousands of Australian truckers. The agency has launched a new campaign for Mack Trucks, created specifically for non-Mack owners.

Mack Wrap is a precision made, printed vinyl that covers up unsightly non-Mack features and creates the illusion that drivers own the true American legend.

The Publicis Pusher campaign includes a short film that highlights how truckers can now ‘fake it til they make it’. There’s also a website where non-Mack owners can check Mack Wrap’s availability for all unpopular models.

Says Phil Nobay, creative director, Publicis Pusher: “It’s really rewarding to be part of an initiative that brings hope to so many. It’s a great cause and we really hope Australia gets behind it.”

 

Client: Carrie Birch, Brand Manager Mack Trucks

CD: Phil Nobay

Account director: Tom Herbert-Doyle

Strategy Director: Andrew Kolb

Director of Photography: John Bowden

Editor: Clint Brice