Wiliam Hill appoints Melbourne agency Fenton Stephens as its new creative agency partner
William Hill, one of the world’s largest bookmakers, has appointed Melbourne independent, Fenton Stephens, as its new creative agency in Australia.
Having built the Tom Waterhouse brand for over 5 years, Fenton Stephens are well placed to ensure that William Hill continues to make a big impact on the Australian market.
Says Warren Hebard, head of brand acquisition, William Hill: “William Hill is about to launch a number of product innovations that will seriously shake up the market. We needed a genuinely impactful way to bring that to life, and we couldn’t be more excited with Fenton Stephens vision for the brand.”
Says Alex Fenton, creative director, Fenton Stephens: “William Hill are bringing some category busting products to the table, the least we could do was reciprocate with a campaign that did them justice.”
The agency has been working night and day on a campaign that will launch in time for the upcoming Spring Carnival.
3 Comments
Big win for a small agency.
Good to see the independent folk getting one.
Congrats!
Says Warren Hebard, head of brand and acquisition at William Hill:”We have great ambitions for the brand within Australia and have been extremely impressed by the way in which Clemenger BBDO Sydney has shared those ambitions. We are excited to be partnering with them and congratulate them on an impressive pitch process.”
Not even a fucking “thank you”