Aussie marketers vie for top honours at the 2015 Marketing Awards for Excellence in Melbourne

The Australian Marketing Institute has announced the winners for the 2015 Marketing Awards for Excellence to a sell-out event of 300 guests at the Grand Hyatt in Melbourne tonight.

The annual awards attracted 194 entries and more and 60 judges gave their time to arrive at the winners. For the first time in its 33 year history, the awards were judged nationally instead of on a state-by-state basis.

The special awards recognised:

Trinity P3 Future Leader Award


Gina Lednyak (left), founder, chief social media director and marketing strategist at L&A Social Media

Certified Practising Marketer of the Year Award


Caroline Patrick AMAMI CPM, head of strategic marketing solutions at Bendigo Adelaide Bank

Sir Charles McGrath Award

Launa Inman, non-executive director at Bellamy’s Australia and Commonwealth Bank

M&C Saatchi Marketing Program of the Year Award

Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog from Just For Pets & Brand Savvy

Just For Pets and Brand Savvy joined forces to create a world-first concept in pet health care – a Pet Health Centre offering free six-point pet health checks in 40 of the group’s 70 stores across Australia. Launching the group’s brand from B2B to B2C nationally, it has been highly successful.

The launch, including a national TV and digital advertising campaign created by Honey Communications and planned by Customedia, was developed to champion the value of independent pet stores in Australia and help them fight back against corporate competition – a battle they are winning – resulting in significant growth in the past 18 months.

Says Lee Tonitto, CEO, Australian Marketing Institute: “The Awards are distinguished by criteria that require entrants to articulate the whole marketing process from inception to measurement of result – a process that requires commitment and effort. These are the toughest marketing awards to enter and the toughest to win.”

The categories and winners are:

Just For Pets Consumer Brand Launch: Tales of Triumph From An Underdog | Just For Pets & Brand Savvy

Brand Revitalisation

Making Low Prices Irresistible | Kmart & BWM Dentsu Melbourne

Consumer Insight

Play it Safe Campaign | Seqwater
Content Marketing

Wild About Whales | NSW National Parks & Wildlife Service

Corporate Social Responsibility

Emerging Aboriginal Artists, Revealed | The Hub Marketing Communications

Education

‘Be True To You’ Campaign | RMIT University

Experiential and Brand Experiences

If you Smoke your Future’s not Pretty | Queensland Health & Marketing Unit

Internal Marketing

How BOQ ‘Operationalised Love’ | Bank of Queensland & BWM Dentsu

Loyalty Programs

Know your IBM | Motivforce Marketing & Incentives

Marketing Communications (Business to Business)

Investment Heroes in Disguise | ASX & MercerBell

Marketing Communications (Business to Consumer)

#colouryoursummer | Coca-Cola South Pacific

Marketing on a Shoestring

How $1,500 delivered 306 times! | Bethanie

The Marketing on a Shoestring category focused on Bethanie’s distribution of Community Care packages with results showing Bethanie filled all of its new aged care places, on a minimal budget, in the Harvey-Waroona region.

This achievement reflects Bethanie’s commitment and determination to achieve outstanding results from a limited budget.

New Brand, Product or Service Launch

How we welcomed gluten free Australians back to Weet-Bix | BWM Dentsu & Sanitarium

Sponsorship

Sydney Sixers Sponsorship | iinet Ltd