BIG4 Holiday Parks appoints Melbourne based agency Balance as its new creative partner

Australian Holiday Park group, BIG4 Holiday Parks has announced the decision to award its account to Melbourne based, creative agency Balance – after an extensive EOI and pitch process.

Comprising of 180 holiday parks across the country, BIG4 is dedicated to the spirit of the great Australian break and have been in operation since 1979.

Feedback from BIG4 Holiday Parks’ general manager of marketing, strategy and sales Kari Hunter, was that Balance had the right strategic mix and creative ability to take the brand to the next level. This was also made evident by the depth of experience Balance has as an agency in the Tourism and Leisure categories.

Says Trent O’Sullivan, director, Balance: “It’s a great feeling when the planets align. We have a strong client base in the Tourism, Leisure and Travel space including Melbourne Airport, THL (Britz Campervans) and NT Tourism. We identified BIG4 Holiday Parks years ago as the perfect fit for our business and a wonderful opportunity to deliver real value to the category leader. We are very proud to be appointed BIG4’s creative agency and look forward to exciting times ahead.”