Cricket Australia tells fans ‘Don’t be a Daryl’ in latest campaign via M&C Saatchi Melbourne
Cricket Australia has launched a new M&C Saatchi Melbourne-created campaign that urges Australians to get to the cricket this summer and avoid missing out on future memories.
Says Ben Amarfio, general manager – media, communications and marketing, Cricket Australia: “‘Don’t Be A Daryl’ highlights the feeling of missing out on all of the memorable moments cricket offers up, and I am sure that plenty of Australians can associate with their own ‘Daryl’ moment.”
This summer will see Australia play host to arch rivals New Zealand, the West Indies and India at venues all around the country, with plenty of not-to-be-missed moments sure to take place, including the inaugural Day-Night ‘Pink-Ball’ Test at Adelaide Oval.
The campaign will run throughout the summer during the Commonwealth Bank Test Series against New Zealand and the West Indies, the Victoria Bitter One Day International Series against India, and the KFC T20 International against India, highlighting memorable moments in each of the international formats.
The 45s TVC for the upcoming CommBank Bank Test Series is currently airing nationally.
Client: Cricket Australia
General Manager, Media, Communications & Marketing: Ben Amarfio
Head of Marketing: Sonia Bijelic
Marketing Manager: Panayiota Ward
Creative Agency: M&C Saatchi Melbourne
Managing Director: David Dahan
Executive Creative Director: Paul Taylor
Senior Creative Team: Mike Plumridge, Mathew Hine
Strategy Director: Kate Smither
Account Director: Nick Bollard, Christina Lalogianni
Designers; Adriano Russo, Anton Plews
Senior Producer: Zoe Rixon
Production Company: The Pound
Director: Michael Shanks
Exec. Producer: Natalie Taylor
Director of Photography: Edward Goldner
Editor: Tim Isaacson
12 Comments
Nice
Could see Daryl catching on. Me likey.
Nah, I reckon Daryl was at the pub with his real mates having a hoot of a time.
Good to see an idea rather than blokes just whackin it
HAMMER!!!
Go Shanks!
I’m all for the spot but can we stop using faux English voice over guys in every god damn ad at the moment?
It just makes it try-hard pretentious, which is worse than just being pretentious.
Aussie ads work better when they have their own tone of voice.
Don’t know what you were listening to mate. Sounded aussie to me. Maybe not one from Wagga Wagga but he was definitely not from England.
Sharp writing. Funny. And that line will stick like crazy. Love the slow push in. Very good. Although for some reason I feel like buying a soap dish.
Where’s Darryl? Gone for a Tosca.
Needs a script edit – cramming in too much. Radio ad with some visuals. The execution isn’t polished, but maybe it’s low budget.
I would rather watch the cricket from home, that said i do think cricket is a bit over rated.