ESPN Australia and Now We Collide launch short ‘making of’ documentary about its new campaign
October 30 2015, 10:48 am | | 3 Comments
Now We Collide, the content agency behind the new brand campaign for ESPN Australia, have just released a short ‘Making Of’ documentary.
With insights and interviews from ESPN’s John Webb marketing manager and director of TV and marketing Patrick Bour, the video provides an inside look at the process and challenges faced when trying to align underground street artist Sofles with ESPN international sporting heroes such as Lebron James and Odell Beckham Jnr.
3 Comments
What a load of bollocks.
This is a documentary?
Cool. From this point onward I will be referring to brochure copy as ‘my novel’.
Not a bad insight into the project, not quite a doco though, but nice ‘making of’ and great creative, great execution!