Exit & Friends director Mile Jay shoots brand new TV spot for AT&T via ESPN Creative Works
Exit & Friends director Mile Jay has crafted a phenomenal new spot for AT&T, through ESPN Creative Works, the networks in house agency.
“Fetcher’s Drive” is the latest entry in AT&T’s “It Can Wait” campaign, which warns against the potentially dangerous use of smartphones while driving.
The film, focuses on former high-school football star Fletcher Cleaves. Six years ago, Cleaves was preparing to attend Lambuth University on a gridiron scholarship, when his life was tragically altered and became paralysed from the chest down as the result of an automobile crash.
Crafted from vivid re-enactments and intermit home-movie footage, viewers see Fletcher battle through both a physical and emotional rehabilitation process. Jay’s empathetic and emotional approach, stands as a reminder to viewers of just how much can be lost and lives devastatingly changed in an instant, forever.
For any enquiries regarding Mile Jay or any of the Exit roster please contact Oliver Hammerton on oliver@exit.com.au or Kim Wildenburg on kim@exit.com.au.
Client: AT&T
Agency: ESPN CreativeWorks
Writer/Producer: Ata Movassaghi
Creative Director: Jay Marrotte
Account Director: Christina Carey-Dunleavy
Vice President: Carrie Brzezinski
Production Company: Smuggler
Executive Producers: Patrick Milling Smith, Brian Carmody, Allison Kunzman
Producer: Erin Wile
Director: Miles Jay
DP: Jason McCormick
Editorial: WORK
Editor: Ben Jordan
Executive Producer: Erica Thompson
Senior Producer: Sari Resnick
Assistant Editor: Adam Witten
Music: Rob Simonsen, Composer
Produced by: Rob Simonsen and Taylor Lipari-Hassett
VFX: ArtJail
Executive Creative Director: Steve Mottershead
Head of Production: John Skeffington
Compositor: Joey Deady
Compositor: Ben Vaccaro
Sound Design & Mix: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Bayett
Associate Producer: KC Dossett
Mixer: Patrick Navarre
Color Grade: Company 3
Senior Colorist: Tom Poole
Producer: Clare Movshon
Online/Finishing: Blacksmith
Flame Artist: Iwan Zwarts
Executive Producer: Charlotte Arnold
4 Comments
Sorry, so whats this got to do with Australia again?
Yeah I’m confused also.
This is opportunistic. Are Exit going to post something on here every time one of the 50 directors they have a loose affiliation with (but will never be available) to get their name on the blog?
Bloody good film but.