IMAX taps Australian owned LA based agency Mistress as its new global creative agency partner

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SS3DonScreen_0 (1).jpgFollowing a creative review, IMAX, a global leader in entertainment technology, has selected Aussie owned LA based creative agency Mistress to be its creative agency for its 2016 global brand campaign.  

IMAX has become synonymous with the best way to experience today’s biggest blockbusters with over 1,000 cinemas in more than 65 countries – including many of the most iconic cinemas in the world.  Today’s leading filmmakers are embracing its cutting-edge technology and theatrical experience to provide audiences around the globe the most immersive and differentiated cinematic experience that is designed to get consumers out of their homes and into theatres.

Says Christian Jacobsen, partner: “We couldn’t be more honored to team up with this iconic brand at such an exciting time in their history. The recent opening of their 1,000th theatre globally is a tremendous milestone and we look forward to contributing to future growth.”

Says Damien Eley, partner and co-ECD: “IMAX is a truly global brand that has such a rich heritage in pioneering the technology of making films the way filmmakers intended and we can’t wait to tell the world about that in a really fresh, Mistress way.”

Says Eileen Campbell, chief marketing officer at IMAX: “At IMAX our mission is to change the way people around the world experience movies. Mistress understands our love for cinema and the global nature of our business and we believe they possess the strategic and creative vision to help us further define our voice and take the IMAX brand to another level.”