Mindshare scores Grand Prix for Youth Off The Streets #laceitup campaign at 17th MFA Awards

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MFA_MindshareGP.jpgThe Media Federation of Australia has announced the winners of the 17th annual Media Federation Awards at an Awards presentation held last night, at the Australian Technology Park attended by over 700 guests.

Mindshare were awarded with the prestigious Grand Prix Award for Youth Off The Streets #laceitup campaign. The agency also scored a further four Awards.

Says Greg Graham, Media Federation Awards chairman and GroupM’s business development and marketing officer: “This year we received outstanding entries with great insights and brilliant results. I encourage us as an industry to keep pushing the boundaries and focus on the rigour and effectiveness of our work.”

The 2015 Media Federation Award winners are:

Grand Prix – Sponsored by RED

Youth Off The Streets, #laceitup, Mindshare

Automotive

Ford Australia, Ranger: Brains Over Brawn, Mindshare

Beverages

Coca-Cola South Pacific, #colouryoursummer, UM

Finance/Insurance/Government/Corporate & Real Estate

National Australia Bank, Federal Budget Hub, Mindshare

Clothing/Cosmetics & Retail

L’Oreal Paris, Looking Fly With A Winged Eye, Carat

Food & Grocery – Sponsored by Advertising Standards Bureau

Colgate Palmolive, Dynamo: Mums, Mud And A Million Different Messages, MEC

IT & Consumer Durables

Optus, ROI Facebook, Starcom MediaVest Group

Media/Entertainment/Travel & Leisure – Sponsored by Oztam

Wotif, The Wonderful World Of Wotifia, Match Media

Best Strategic Launch Campaign – Sponsored by SBS Media

Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD

Best Integrated Media Campaign – Sponsored by Multi Channel Network

Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD

Best Use of a Small Budget (up to $300,000) Sponsored by MOVE

Youth Off The Streets, #laceitup, Mindshare

Best Media Innovation – Sponsored by Nine Entertainment Co.

Coca-Cola South Pacific, #colouryoursummer, UM

Best Demonstration of Results

Coca-Cola South Pacific, #colouryoursummer, UM

HIGHLY COMMENDED – Ford Australia, Ranger: Brains Over Brawn, Mindshare

Best Use of Data

Narellan Pools, Diving Into Data Makes A Big Splash for Narellan Pools, Affinity

Media Owner of the Year

Multi Channel Network

Marketing Team of the Year – Sponsored by Australian Association of National Advertisers

Meat & Livestock Australia

Partnership Award

Coles, Australia’s Largest Digital Partnership – taste.com.au & Coles, NewsLifeMedia

Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane

Good Beginnings Guide Dogs NSW/ACT, Small Agency. Big Heart. And the $100,000 Challenge, Foundation

All entry fees from the Pro-Bono category along with $10 from every Awards ticket sold will be donated to the Guide Dogs after the Awards.

NGEN Award

Declan Peach & Jacqueline Osborne, UM, 365 Candles

HIGHLY COMMENDED – Joshua Gurgiel & Andrew Barrett, OMD, FILLanthropy HIGHLY COMMENDED – Ashleigh Vogel, UM, Support Snaps

All entry fees for the NGEN category will be donated to the Mirabel Foundation after the Awards.

MFA 5+ Award

Caitlin Schuch, Alex Concannon & Lisa Rakowski, Starcom MediaVest Group

2015 Hall of Fame Recipient

Henry Tajer

For a full list of winners and finalists visit the Media Federation website.

The 2015 Media Federation Awards sponsors are:

Grand Prix -RED

Major Sponsors – AANA, Advertising Standards Bureau, Multi Channel Network,

Nine Entertainment Co, MOVE, Oztam and SBS Media

Distinguished Sponsors – ARN, Emma powered by IPSOS, Fairfax Media, JCDecaux, Lion, Media I, Magazine Publishers of Australia, Nielsen Media, SMI and Val Morgan

Supporting Sponsor – IAB

Media Partner – AdNews

Charity Partner – UN LTD