Mindshare scores Grand Prix for Youth Off The Streets #laceitup campaign at 17th MFA Awards
The Media Federation of Australia has announced the winners of the 17th annual Media Federation Awards at an Awards presentation held last night, at the Australian Technology Park attended by over 700 guests.
Mindshare were awarded with the prestigious Grand Prix Award for Youth Off The Streets #laceitup campaign. The agency also scored a further four Awards.
Says Greg Graham, Media Federation Awards chairman and GroupM’s business development and marketing officer: “This year we received outstanding entries with great insights and brilliant results. I encourage us as an industry to keep pushing the boundaries and focus on the rigour and effectiveness of our work.”
The 2015 Media Federation Award winners are:
Grand Prix – Sponsored by RED
Youth Off The Streets, #laceitup, Mindshare
Automotive
Ford Australia, Ranger: Brains Over Brawn, Mindshare
Beverages
Coca-Cola South Pacific, #colouryoursummer, UM
Finance/Insurance/Government/Corporate & Real Estate
National Australia Bank, Federal Budget Hub, Mindshare
Clothing/Cosmetics & Retail
L’Oreal Paris, Looking Fly With A Winged Eye, Carat
Food & Grocery – Sponsored by Advertising Standards Bureau
Colgate Palmolive, Dynamo: Mums, Mud And A Million Different Messages, MEC
IT & Consumer Durables
Optus, ROI Facebook, Starcom MediaVest Group
Media/Entertainment/Travel & Leisure – Sponsored by Oztam
Wotif, The Wonderful World Of Wotifia, Match Media
Best Strategic Launch Campaign – Sponsored by SBS Media
Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD
Best Integrated Media Campaign – Sponsored by Multi Channel Network
Roadshow, Paper Planes: Helping A Little Aussie Film Fly, OMD
Best Use of a Small Budget (up to $300,000) Sponsored by MOVE
Youth Off The Streets, #laceitup, Mindshare
Best Media Innovation – Sponsored by Nine Entertainment Co.
Coca-Cola South Pacific, #colouryoursummer, UM
Best Demonstration of Results
Coca-Cola South Pacific, #colouryoursummer, UM
HIGHLY COMMENDED – Ford Australia, Ranger: Brains Over Brawn, Mindshare
Best Use of Data
Narellan Pools, Diving Into Data Makes A Big Splash for Narellan Pools, Affinity
Media Owner of the Year
Multi Channel Network
Marketing Team of the Year – Sponsored by Australian Association of National Advertisers
Meat & Livestock Australia
Partnership Award
Coles, Australia’s Largest Digital Partnership – taste.com.au & Coles, NewsLifeMedia
Pro-Bono/Cause Marketing Incentive – In Recognition of Pam Lane
Good Beginnings Guide Dogs NSW/ACT, Small Agency. Big Heart. And the $100,000 Challenge, Foundation
All entry fees from the Pro-Bono category along with $10 from every Awards ticket sold will be donated to the Guide Dogs after the Awards.
NGEN Award
Declan Peach & Jacqueline Osborne, UM, 365 Candles
HIGHLY COMMENDED – Joshua Gurgiel & Andrew Barrett, OMD, FILLanthropy HIGHLY COMMENDED – Ashleigh Vogel, UM, Support Snaps
All entry fees for the NGEN category will be donated to the Mirabel Foundation after the Awards.
MFA 5+ Award
Caitlin Schuch, Alex Concannon & Lisa Rakowski, Starcom MediaVest Group
2015 Hall of Fame Recipient
Henry Tajer
For a full list of winners and finalists visit the Media Federation website.
The 2015 Media Federation Awards sponsors are:
Grand Prix -RED
Major Sponsors – AANA, Advertising Standards Bureau, Multi Channel Network,
Nine Entertainment Co, MOVE, Oztam and SBS Media
Distinguished Sponsors – ARN, Emma powered by IPSOS, Fairfax Media, JCDecaux, Lion, Media I, Magazine Publishers of Australia, Nielsen Media, SMI and Val Morgan
Supporting Sponsor – IAB
Media Partner – AdNews
Charity Partner – UN LTD