News Corp Australia celebrates family nights in with new promo + TVC via Archibald / Williams
News Corp Australia is launching a new campaign via Archibald / Williams for its Ultimate Family Movie Collection; a 14-day DVD collectable that combines timeless classics such as the Australian hit Babe: Pig in the City and Steven Spielberg’s Hook with contemporary favourites such as The Smurfs and Cloudy with a Chance of Meatballs.
Launching Saturday October 17 (SA and NT) and Sunday October 18 (VIC, NSW, QLD, TAS, and WA*) readers are invited to collect a different DVD for 14 days with purchase of any of News Corp Australia’s metro and regional newspapers.
The first in the collection is The Smurfs, which, together with a Collector’s Case, comes free with each purchase of the newspaper from participating newsagents as well as Coles, Woolworths and select IGA supermarkets across Australia. Subsequent DVDs will be available for $2.50 each over the following two-week period.
Says Damian Eales, New Corp Australia’s managing director – metro and regional publishing: “With all the distractions of modern life, time spent with the family enjoying a shared experience is increasingly rare which is why we’re proud to give families an affordable way to spend time together through the Ultimate Family Movie Collection. Filled with a great mix of classics and modern box office hits, these movies are guaranteed to contribute to a fun family night in.”
The full collection includes the following movies: The Smurfs, Cloudy with a Chance of Meatballs, Bean: The Ultimate Disaster Movie, Babe: Pig in the City, Open Season, Hook, Surf’s Up, Stuart Little, The Lorax, Casper, The Pirates, Nanny McPhee, The Land Before Time and Monster House.
Says Nick Turner, News Corp Australia’s head of retail marketing and media: “The Ultimate Family Movie Collection is a way for us to further supplement the content and value proposition of our newspapers. The movies have been chosen specifically to not only strike a nostalgic chord with grandparents and parents who can rediscover favourites with the kids, but also for all family members to enjoy contemporary classics.”
The campaign is being supported with a national TVC, social media advertisements and owned media coverage across print and digital as well as a comprehensive publicity campaign.
Anchoring the public relations campaign is 17-year-old New Yorker Jackson Murphy, the youngest professional film critic in the United States – who won an Emmy Award for his work when aged just 11. He has created a video review of each of the 14 movies for the company’s masthead websites and will champion the collection across print, TV, radio and social media.
More information about the campaign as well as Jackson’s reviews can be found at www.bringhomethemovies.com.au.
1 Comment
I think all television stations should have family night TV with family related shows. This will not only allow parents to approve of what their children see on tv but allow them as well to spend some time with their children.