Patties Party Pies launches new ‘Best Snack Ever’ TV campaign via Naked Communications, Sydney

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Screen Shot 2015-10-08 at 8.02.14 am.jpgPatties Foods has launched its new campaign for Patties Party Pies through Naked Communications Sydney.

The campaign will be led by a 30″ TVC that tells the story of a boy named Daniel who has a love for outer space and his favourite snack: Patties Party Pies. The campaign also runs in digital, radio and out of home.

Says Stuart Smyth, general manager marketing and innovation at Patties: “Patties Party Pies are a staple of party occasions across Australia. So while many Australians have them in the freezer ready to go, they don’t realize that they are just as good for snacking when it’s just the family at home. It’s fun food, so we wanted to have some fun with how we talk about it, and we love the new direction that Naked have developed.”

Says Jon Burden, executive creative director at Naked Communications: “We’ve loved working with the Patties team on their current challenge. The family fun we’ve created together makes it clear that Patties Party Pies are not just for entertaining others but for family snack time too. And of course it was great being able to make our own little space odyssey.”

Patties Foods

General Manager Marketing & Innovation – Stuart Smyth

Marketing Manager – Mario Matchado

Brand Manager – Kelly Hearne

Agency: Naked Communications Sydney

Executive Creative Director – Jon Burden

Chief Strategy Officer – Brett Rolfe

Art Director – Daniel Davison

Copywriter – Ashley Wilding

TV Producer – Mandy Payne

Integrated Producer – Phil Ball

Account Director – Rebecca Kaye

Account Manager – Brigitte Dagg

Production: 8com

Director – Eddy Bell

Senior Producer – Lib Kelly

Post production – White Chocolate

Editing – Looper

Sound – Rumble